Observation: humans and their foibles

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Is Recession Chic Making Us Nicer?

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If London PR girls are joining forces, this has to mean something good is happening, right?

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Since Tuesday at 6pm, my mind has been newly blessed with a medley of post-event positive thoughts and musings about the current state of world affairs. Having been part of the ‘Fashion PR World’ and its shenanigans for a decade, cynicism has often been a tad high on the list when pondering the PR industry. It appears that what with the current goings-on in the economy and the financial downturn on all things pricey and frivolous, the ego seems to have been miraculously left to the side. The overall atmosphere amongst those in similar trades has been enhanced and teamwork, partnerships and co-operatives seem to be on the rise. A true sign of the times.

On Tuesday, I joined forces with two PR agencies MLPR and Iroquois PR, for a seasonal press day. Both Marie Louise and Catherine Morris head up successful agencies specialising in fashion and accessories both on a luxury and high street level.

So MLPR, JRPR and Iroquois all joined together and displayed their clients’ wares, from 9am until 6pm at Jalouse, on Hanover Square (yours truly came in last and really has to thank the others for sourcing such a fab venue) in London’s W1 and the turn-out was all a highly strung freelance PR chick could have wished for. Editorial teams from the majority of the UK top glossies turned up, including Elle, Glamour, Vogue, Grazia, Harper’s Bazaar and Brides poured through the doors. Clients included Amore & Baci jewellery who launched the Teen Collection to the world, well after the BaselWorld presentation last month, Orit Jewellery, Apartment C , Beyond Skin, Christopher Raeburn, Wilbur & Gussie, Lucas Jack, Brazelle and many more.

The press arrived and didn’t seem to want to leave; such a great sign as there were a lot of press days happening all over the city the same day. Champagne could have been a factor…another great sign too, no advertisers were there, yet still the press came to see what we had to offer. Clients seemed delighted and it is just so refreshing to have one’s faith restored in an industry that is often so tainted with negative energy from the outside and within, on a purely superficial level of course.

Girls in business should stick together more often.

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